You may have noticed a recent survey I did about what online business owners want and how they want it. Turns out that most people really want to know how to get more traffic to their website.
Whether it is converting your social network onto your list or just getting more eyeballs on your site, there are a few key techniques that work to create a steady stream of quality people checking out your stuff!
1. Drive traffic to your blog. Whether you have a website or you are active on Facebook or Twitter, you want to be strategic about the links you include in your “about me” section. Our 21st century way of doing business is about connecting and conversing. So your blog is going to be a better choice to carry the “conversation” than your website. Conversely, directing people to your blog over Facebook is also the better choice because this brings them closer to you, gives them a taste of your business and your brand, and allows you to actually track the visitors and the subscriptions.
2. Post on your blog often. I recommend at least 3-5 times a week. You want to include short tips and relevant information to your market. The more you post, the better the search engines like you and the more valuable you are to your market.
3. Share other people’s content. Review blogs daily and note valuable content. When your competition posts something of value, review the post on your site with links back to his/her site.
4. Guest blogging. Allow other qualified experts the ability to post quality, unique content on your site. This allows you to be the hub of information in your industry. Allow your guest blogger to include a “resource box” at the end of the article/post with a link back to his/her site. You can also be a guest blogger on someone else’s site. Make sure that the blog is complimentary to your services as you do want to attract people interested in what you have to offer.
5. Article marketing. This is my favorite strategy for driving quality traffic. You can post your article on various “portals” or directories that host your articles for people interested in republishing your content for their own newsletters or publications.
It sounds like a lot of writing, but don’t forget that you can repurpose your articles to be used on multiple sites. Make sure to repurpose at least 30% of your content so that Google doesn’t knock you down, but also so that you customize your content for the different readers. And create a system around when you post, what you post and where you post. This will help you keep track of what you are doing and how much time to spend.